On Tuesday, 25th January 2011, PAM has organized an interesting seminar on ‘The Business of Architecture: A Discussion on the ‘Key Factors for Success (KSF)’ & ‘Green Design and Planning’. The seminar started at 1.00pm at PAM Mini Auditorium. The attendance was very encouraging. A total of 44 participants were present including corporate and graduate members.
Chapter Vice Chairman, Ar. Dr. Tan Jun Kwang welcomed all and introduce the speaker, YBhg. Dato’ Ar. Dr. Kenneth Yeang King Mun. The speaker is an architect-planner, ecologist and author who is best known for his signature and innovative green buildings and masterplans, and is regarded as the father of the ‘bioclimatic skyscraper’. He is regarded as one of the foremost designers and noted authority on ecologically-responsive architecture and planning.
On the seminar, the speaker presents his slide and discusses about four fundamental aspects of the business of architecture that an architect in business must do all well.
The four aspects are:-
1. Getting the business (marketing)
2. Doing the business (delivering the professional services of an architect as defined by the institute)
3. Managing the business ( General Management)
4. Financing the business (Money Management)
Before the seminar ended, the speaker presented his slide of the projects design and built by T.R Hamzah & Yeang’s that has been awarded for many numerous awards followed by Q&A session. On behalf of PAM Sabah Chapter, Vice Chairman Ar. Dr. Tan Jun Kwang thanked to all and invited Chapter Chairman, Ar. Ho Jia Lit to present the memento to YBhg. Dato’ Ar.Dr.Kenneth Yeang.